{"id":16883,"date":"2026-04-17T21:25:06","date_gmt":"2026-04-17T18:25:06","guid":{"rendered":"https:\/\/rapid.com.ua\/?p=16883"},"modified":"2026-04-21T18:13:44","modified_gmt":"2026-04-21T15:13:44","slug":"customer-experience-and-new-standards-in-europe","status":"publish","type":"post","link":"https:\/\/rapid.com.ua\/en\/articles\/customer-experience-u-lohistytsi-novyy-standart-yevropy","title":{"rendered":"Customer experience in logistics: the new European standard"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-16884\" src=\"https:\/\/rapid.com.ua\/wp-content\/uploads\/2026\/04\/31232132123.jpg\" alt=\"\" width=\"1516\" height=\"1011\" srcset=\"https:\/\/rapid.com.ua\/wp-content\/uploads\/2026\/04\/31232132123.jpg 1516w, https:\/\/rapid.com.ua\/wp-content\/uploads\/2026\/04\/31232132123-300x200.jpg 300w, https:\/\/rapid.com.ua\/wp-content\/uploads\/2026\/04\/31232132123-1024x683.jpg 1024w, https:\/\/rapid.com.ua\/wp-content\/uploads\/2026\/04\/31232132123-768x512.jpg 768w, https:\/\/rapid.com.ua\/wp-content\/uploads\/2026\/04\/31232132123-18x12.jpg 18w, https:\/\/rapid.com.ua\/wp-content\/uploads\/2026\/04\/31232132123-365x243.jpg 365w\" sizes=\"(max-width: 1516px) 100vw, 1516px\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Customer experience today determines the viability of a business in a globally competitive environment where speed and accuracy are critical success factors. The modern logistics sector in Europe has undergone a fundamental paradigm shift: cargo transportation is no longer just a technical process of moving an object from point A to point B. Now it is a comprehensive service where the emotional and rational comfort of the customer becomes the main criterion for choosing a partner.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">For Ukrainian exporters and importers operating in European markets, customer experience in logistics is becoming a lever that allows them to scale their business. After all, the reliability of the supply chain directly affects the brand's reputation with the final consumer in the EU.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Why Customer experience logistics is not just a trend, but a requirement of the times<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">According to reports by reputable think tanks such as <\/span><a href=\"https:\/\/www.mckinsey.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">McKinsey &amp; Company<\/span><\/a><span style=\"font-weight: 400;\">, According to the survey, more than 70% customers in the B2B segment expect a high level of convenience from logistics operators. This means that<\/span> <span style=\"font-weight: 400;\">the quality of customer service is now measured not only by the surviving goods, but also by the speed of the manager's response, transparency of tracking and the carrier's readiness to solve non-standard situations.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Customer experience requires companies to move from the model of a \u00abcontractor\u00bb to that of a \u00abstrategic partner\u00bb. The level of service in logistics today includes:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Proactivity - when a logistics company informs about a delay at the border even before the customer notices a deviation from the schedule.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Digital transparency - the ability to check the status of international Ukraine-EU transport at any time through a convenient personal account.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Flexibility - quick adaptation of routes to meet changing market needs or force majeure circumstances.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">According to experts <\/span><a href=\"https:\/\/ec.europa.eu\/eurostat\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Eurostat<\/span><\/a><span style=\"font-weight: 400;\">, According to the European Union, efficient transport infrastructure and service in logistics companies are key to Ukraine's economic integration into the European space. Rapid, as an experienced market player, implements these standards, realising that a reliable logistics company should be a flawless mechanism in its customer's business.<\/span><\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" class=\"alignnone size-full wp-image-16885\" src=\"https:\/\/rapid.com.ua\/wp-content\/uploads\/2026\/04\/3213dsa.jpg\" alt=\"\" width=\"1497\" height=\"999\" srcset=\"https:\/\/rapid.com.ua\/wp-content\/uploads\/2026\/04\/3213dsa.jpg 1497w, https:\/\/rapid.com.ua\/wp-content\/uploads\/2026\/04\/3213dsa-300x200.jpg 300w, https:\/\/rapid.com.ua\/wp-content\/uploads\/2026\/04\/3213dsa-1024x683.jpg 1024w, https:\/\/rapid.com.ua\/wp-content\/uploads\/2026\/04\/3213dsa-768x513.jpg 768w, https:\/\/rapid.com.ua\/wp-content\/uploads\/2026\/04\/3213dsa-18x12.jpg 18w, https:\/\/rapid.com.ua\/wp-content\/uploads\/2026\/04\/3213dsa-365x243.jpg 365w\" sizes=\"(max-width: 1497px) 100vw, 1497px\" \/><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Service components in logistics companies: the European vector<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">When we look at EU transport, we see a high concentration of technological solutions. However, there is a human factor behind every algorithm. Customer centricity in transport is based on a deep understanding of customer needs.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><span style=\"font-weight: 400;\">Criterion.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Traditional logistics<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Customer Experience standard<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Communication<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Response within a working day<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Instant information and a personal manager<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Tracking<\/span><\/td>\n<td><span style=\"font-weight: 400;\">On request from the dispatcher<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Real-time GPS monitoring 24\/7<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Documents<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Paperwork, possible delays<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Digitalisation and pre-checking of customs papers<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Problem solving<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Shifting responsibility<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Proactive search for alternative solutions<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The new type of service provided by logistics companies means that the customer does not have to spend time monitoring each stage. He gets confidence in the result.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Psychology of trust in B2B transport<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">In the business logistics services sector, trust is built not on words but on a sequence of actions. For a company owner, Customer experience is the confidence that his production cycle will not stop due to a lack of raw materials.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The customer experience is shaped by a sense of control. When a partner such as Rapid provides a complete report on the movement of cargo, the customer frees up their cognitive resources for strategic planning rather than micromanaging the carrier. This is true customer centricity: making a complex process easy to understand.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Digitalisation and data security<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Today, service quality is inextricably linked to information security. Logistics services for business<\/span> <span style=\"font-weight: 400;\">include the transfer of confidential data on prices, routes and sales volumes.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">A modern logistics company invests in:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/rapid.com.ua\/en\/articles\/kiberbezpeka-u-transportniy-lohist\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Cyber protection of personal accounts <\/span><\/a><span style=\"font-weight: 400;\">customers from unauthorised access.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cloud technologies to ensure that access to international transport Ukraine EU is uninterrupted from anywhere in the world.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Blockchain elements to confirm the authenticity of supporting documentation, which is especially important for EU transport.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">This creates a positive customer experience where the customer feels protected not only physically, but also legally and informationally.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Environmental friendliness as part of a modern service<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">In Europe, the customer experience in logistics is increasingly including an environmental aspect. A large number of B2B customers in the EU are looking at the carbon footprint of transport when choosing a partner. Future-oriented B2B logistics offers:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use of Euro 6 vehicles.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Optimisation of routes to reduce empty mileage.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Transition to multimodal cargo delivery schemes to Europe.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">For companies such as Rapid, the implementation of environmental standards is not only a contribution to the environment, but also part of a customer service quality strategy that meets the values of European customers.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Challenges of international transport: Ukraine - EU<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Delivery of goods to Europe<\/span> <span style=\"font-weight: 400;\">today is associated with many external factors: queues at the borders, changes in legislation and geopolitical risks. In such circumstances, the level of service in logistics<\/span> <span style=\"font-weight: 400;\">is becoming critical.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">For example, <\/span><a href=\"https:\/\/rapid.com.ua\/en\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Rapid operator<\/span><\/a><span style=\"font-weight: 400;\"> helps clients overcome these challenges by:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Deep expertise in customs law. Prevention of downtime due to incorrectly executed documents for international transport Ukraine-EU.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Own fleet. This reduces the risk of breakdowns and guarantees a stable customer experience in transportation.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Alternative routes. Flexibility in choosing checkpoints to speed up the delivery of goods to Europe.<\/span><\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\"><span style=\"font-weight: 400;\">How to assess the level of service of your partner?<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">To understand whether your carrier really cares about customer experience, it is worth analysing:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">On-Time Performance (OTP) is the percentage of deliveries made on time.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Response time - how quickly the manager gets in touch in case of a request.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Quality of reporting - how detailed and understandable the company explains the stages of international transport Ukraine-EU.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">According to research <\/span><a href=\"https:\/\/www.forbes.com\/advisor\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Forbes Advisor<\/span><\/a><span style=\"font-weight: 400;\">, companies that put service first retain 33% more customers. This underlines that a reliable logistics company is not just about machines, but about relationships.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The future: from transport to strategic partnerships<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Tomorrow's logistics is all about transparency and integration. We are moving towards a format where logistics services become part of a single digital space for the customer.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">However, despite automation, a reputable logistics company will always be valued for its ability to take responsibility. The level of service will be determined by how easy it is for the client to delegate complex tasks to professionals.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">In summary, we can say that for modern Ukrainian business, choosing a logistics partner is choosing a strategic ally. Companies that, like Rapid, put the interests of their customers at the centre of their operational processes do not just deliver goods - they build bridges between Ukrainian producers and the global European market. Quality<\/span> <span style=\"font-weight: 400;\">Customer experience<\/span> <span style=\"font-weight: 400;\">in transportation today is the foundation for stable growth and confident entry into new economic horizons.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Customer experience \u0441\u044c\u043e\u0433\u043e\u0434\u043d\u0456 \u0432\u0438\u0437\u043d\u0430\u0447\u0430\u0454 \u0436\u0438\u0442\u0442\u0454\u0437\u0434\u0430\u0442\u043d\u0456\u0441\u0442\u044c \u0431\u0456\u0437\u043d\u0435\u0441\u0443 \u0432 \u0443\u043c\u043e\u0432\u0430\u0445 \u0433\u043b\u043e\u0431\u0430\u043b\u044c\u043d\u043e\u0457 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0446\u0456\u0457, \u0434\u0435 \u0448\u0432\u0438\u0434\u043a\u0456\u0441\u0442\u044c \u0456 \u0442\u043e\u0447\u043d\u0456\u0441\u0442\u044c \u0454 \u043a\u0440\u0438\u0442\u0438\u0447\u043d\u0438\u043c\u0438 \u0444\u0430\u043a\u0442\u043e\u0440\u0430\u043c\u0438 \u0443\u0441\u043f\u0456\u0445\u0443. \u0423 \u0441\u0443\u0447\u0430\u0441\u043d\u043e\u043c\u0443 \u043b\u043e\u0433\u0456\u0441\u0442\u0438\u0447\u043d\u043e\u043c\u0443 \u0441\u0435\u043a\u0442\u043e\u0440\u0456 \u0404\u0432\u0440\u043e\u043f\u0438 \u0432\u0456\u0434\u0431\u0443\u043b\u0430\u0441\u044f \u0444\u0443\u043d\u0434\u0430\u043c\u0435\u043d\u0442\u0430\u043b\u044c\u043d\u0430 \u0437\u043c\u0456\u043d\u0430 \u043f\u0430\u0440\u0430\u0434\u0438\u0433\u043c\u0438: \u043f\u0435\u0440\u0435\u0432\u0435\u0437\u0435\u043d\u043d\u044f \u0432\u0430\u043d\u0442\u0430\u0436\u0443 \u043f\u0435\u0440\u0435\u0441\u0442\u0430\u043b\u043e \u0431\u0443\u0442\u0438 \u043f\u0440\u043e\u0441\u0442\u043e \u0442\u0435\u0445\u043d\u0456\u0447\u043d\u0438\u043c \u043f\u0440\u043e\u0446\u0435\u0441\u043e\u043c \u043f\u0435\u0440\u0435\u043c\u0456\u0449\u0435\u043d\u043d\u044f \u043e\u0431&#8217;\u0454\u043a\u0442\u0430 \u0437 \u0442\u043e\u0447\u043a\u0438 \u0410 \u0432 \u0442\u043e\u0447\u043a\u0443 \u0411. \u0422\u0435\u043f\u0435\u0440 \u0446\u0435 \u043a\u043e\u043c\u043f\u043b\u0435\u043a\u0441\u043d\u0430 \u043f\u043e\u0441\u043b\u0443\u0433\u0430, \u0434\u0435 \u0435\u043c\u043e\u0446\u0456\u0439\u043d\u0438\u0439 \u0442\u0430 \u0440\u0430\u0446\u0456\u043e\u043d\u0430\u043b\u044c\u043d\u0438\u0439 \u043a\u043e\u043c\u0444\u043e\u0440\u0442 \u0437\u0430\u043c\u043e\u0432\u043d\u0438\u043a\u0430 \u0441\u0442\u0430\u0454 \u0433\u043e\u043b\u043e\u0432\u043d\u0438\u043c \u043a\u0440\u0438\u0442\u0435\u0440\u0456\u0454\u043c&#8230;<\/p>","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[174],"tags":[],"class_list":["post-16883","post","type-post","status-publish","format-standard","hentry","category-articles"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Customer experience \u0441\u044c\u043e\u0433\u043e\u0434\u043d\u0456 \u0432\u0438\u0437\u043d\u0430\u0447\u0430\u0454 \u0436\u0438\u0442\u0442\u0454\u0437\u0434\u0430\u0442\u043d\u0456\u0441\u0442\u044c \u0431\u0456\u0437\u043d\u0435\u0441\u0443<\/title>\n<meta name=\"description\" content=\"\u042f\u043a customer experience \u0437\u043c\u0456\u043d\u044e\u0454 \u043b\u043e\u0433\u0456\u0441\u0442\u0438\u043a\u0443 \u0432 \u0404\u0432\u0440\u043e\u043f\u0456: \u0448\u0432\u0438\u0434\u043a\u0456\u0441\u0442\u044c \u0434\u043e\u0441\u0442\u0430\u0432\u043a\u0438, \u0446\u0438\u0444\u0440\u043e\u0432\u0430 \u043f\u0440\u043e\u0437\u043e\u0440\u0456\u0441\u0442\u044c \u0442\u0430 \u0441\u0435\u0440\u0432\u0456\u0441, \u0449\u043e \u0444\u043e\u0440\u043c\u0443\u0454 \u0434\u043e\u0432\u0456\u0440\u0443 \u043a\u043b\u0456\u0454\u043d\u0442\u0456\u0432.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rapid.com.ua\/en\/articles\/customer-experience-and-new-standards-in-europe\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Customer experience \u0443 \u043b\u043e\u0433\u0456\u0441\u0442\u0438\u0446\u0456: \u043d\u043e\u0432\u0438\u0439 \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442 \u0404\u0432\u0440\u043e\u043f\u0438\" \/>\n<meta property=\"og:description\" content=\"\u042f\u043a customer experience \u0437\u043c\u0456\u043d\u044e\u0454 \u043b\u043e\u0433\u0456\u0441\u0442\u0438\u043a\u0443 \u0432 \u0404\u0432\u0440\u043e\u043f\u0456: \u0448\u0432\u0438\u0434\u043a\u0456\u0441\u0442\u044c \u0434\u043e\u0441\u0442\u0430\u0432\u043a\u0438, \u0446\u0438\u0444\u0440\u043e\u0432\u0430 \u043f\u0440\u043e\u0437\u043e\u0440\u0456\u0441\u0442\u044c \u0442\u0430 \u0441\u0435\u0440\u0432\u0456\u0441, \u0449\u043e \u0444\u043e\u0440\u043c\u0443\u0454 \u0434\u043e\u0432\u0456\u0440\u0443 \u043a\u043b\u0456\u0454\u043d\u0442\u0456\u0432.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rapid.com.ua\/en\/articles\/customer-experience-and-new-standards-in-europe\/\" \/>\n<meta property=\"og:site_name\" content=\"\u0410\u0422 &quot;\u041a\u0438\u0457\u0432\u0441\u044c\u043a\u0430 \u0432\u0438\u0440\u043e\u0431\u043d\u0438\u0447\u0430 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u044f &quot;\u0420\u0410\u041f\u0406\u0414&quot;\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/profile.php?id=100094307572844\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-17T18:25:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-21T15:13:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rapid.com.ua\/wp-content\/uploads\/2026\/04\/31232132123.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1516\" \/>\n\t<meta property=\"og:image:height\" content=\"1011\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Zoria\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Zoria\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rapid.com.ua\\\/articles\\\/customer-experience-u-lohistytsi-novyy-standart-yevropy#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rapid.com.ua\\\/articles\\\/customer-experience-u-lohistytsi-novyy-standart-yevropy\"},\"author\":{\"name\":\"Zoria\",\"@id\":\"https:\\\/\\\/rapid.com.ua\\\/#\\\/schema\\\/person\\\/0fb5f1f720eee4ca6915c3791cafad2e\"},\"headline\":\"Customer experience \u0443 \u043b\u043e\u0433\u0456\u0441\u0442\u0438\u0446\u0456: \u043d\u043e\u0432\u0438\u0439 \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442 \u0404\u0432\u0440\u043e\u043f\u0438\",\"datePublished\":\"2026-04-17T18:25:06+00:00\",\"dateModified\":\"2026-04-21T15:13:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rapid.com.ua\\\/articles\\\/customer-experience-u-lohistytsi-novyy-standart-yevropy\"},\"wordCount\":893,\"publisher\":{\"@id\":\"https:\\\/\\\/rapid.com.ua\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rapid.com.ua\\\/articles\\\/customer-experience-u-lohistytsi-novyy-standart-yevropy#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rapid.com.ua\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/31232132123.jpg\",\"articleSection\":[\"\u0421\u0442\u0430\u0442\u0442\u0456\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rapid.com.ua\\\/articles\\\/customer-experience-u-lohistytsi-novyy-standart-yevropy\",\"url\":\"https:\\\/\\\/rapid.com.ua\\\/articles\\\/customer-experience-u-lohistytsi-novyy-standart-yevropy\",\"name\":\"Customer experience \u0441\u044c\u043e\u0433\u043e\u0434\u043d\u0456 \u0432\u0438\u0437\u043d\u0430\u0447\u0430\u0454 \u0436\u0438\u0442\u0442\u0454\u0437\u0434\u0430\u0442\u043d\u0456\u0441\u0442\u044c \u0431\u0456\u0437\u043d\u0435\u0441\u0443\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rapid.com.ua\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rapid.com.ua\\\/articles\\\/customer-experience-u-lohistytsi-novyy-standart-yevropy#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rapid.com.ua\\\/articles\\\/customer-experience-u-lohistytsi-novyy-standart-yevropy#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rapid.com.ua\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/31232132123.jpg\",\"datePublished\":\"2026-04-17T18:25:06+00:00\",\"dateModified\":\"2026-04-21T15:13:44+00:00\",\"description\":\"\u042f\u043a customer experience \u0437\u043c\u0456\u043d\u044e\u0454 \u043b\u043e\u0433\u0456\u0441\u0442\u0438\u043a\u0443 \u0432 \u0404\u0432\u0440\u043e\u043f\u0456: \u0448\u0432\u0438\u0434\u043a\u0456\u0441\u0442\u044c \u0434\u043e\u0441\u0442\u0430\u0432\u043a\u0438, \u0446\u0438\u0444\u0440\u043e\u0432\u0430 \u043f\u0440\u043e\u0437\u043e\u0440\u0456\u0441\u0442\u044c \u0442\u0430 \u0441\u0435\u0440\u0432\u0456\u0441, \u0449\u043e \u0444\u043e\u0440\u043c\u0443\u0454 \u0434\u043e\u0432\u0456\u0440\u0443 \u043a\u043b\u0456\u0454\u043d\u0442\u0456\u0432.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/rapid.com.ua\\\/articles\\\/customer-experience-u-lohistytsi-novyy-standart-yevropy#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/rapid.com.ua\\\/articles\\\/customer-experience-u-lohistytsi-novyy-standart-yevropy\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/rapid.com.ua\\\/articles\\\/customer-experience-u-lohistytsi-novyy-standart-yevropy#primaryimage\",\"url\":\"https:\\\/\\\/rapid.com.ua\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/31232132123.jpg\",\"contentUrl\":\"https:\\\/\\\/rapid.com.ua\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/31232132123.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/rapid.com.ua\\\/articles\\\/customer-experience-u-lohistytsi-novyy-standart-yevropy#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\u0413\u043e\u043b\u043e\u0432\u043d\u0430\",\"item\":\"https:\\\/\\\/rapid.com.ua\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Customer experience \u0443 \u043b\u043e\u0433\u0456\u0441\u0442\u0438\u0446\u0456: \u043d\u043e\u0432\u0438\u0439 \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442 \u0404\u0432\u0440\u043e\u043f\u0438\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/rapid.com.ua\\\/#website\",\"url\":\"https:\\\/\\\/rapid.com.ua\\\/\",\"name\":\"\u0410\u0422 \\\"\u041a\u0438\u0457\u0432\u0441\u044c\u043a\u0430 \u0432\u0438\u0440\u043e\u0431\u043d\u0438\u0447\u0430 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u044f\\\" \u0420\u0410\u041f\u0406\u0414\\\"\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/rapid.com.ua\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/rapid.com.ua\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/rapid.com.ua\\\/#organization\",\"name\":\"\u0410\u0422 \\\"\u041a\u0438\u0457\u0432\u0441\u044c\u043a\u0430 \u0432\u0438\u0440\u043e\u0431\u043d\u0438\u0447\u0430 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u044f\\\" \u0420\u0410\u041f\u0406\u0414\\\"\",\"url\":\"https:\\\/\\\/rapid.com.ua\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/rapid.com.ua\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/rapid.com.ua\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/cropped-logo-ra1pid.png\",\"contentUrl\":\"https:\\\/\\\/rapid.com.ua\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/cropped-logo-ra1pid.png\",\"width\":128,\"height\":128,\"caption\":\"\u0410\u0422 \\\"\u041a\u0438\u0457\u0432\u0441\u044c\u043a\u0430 \u0432\u0438\u0440\u043e\u0431\u043d\u0438\u0447\u0430 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u044f\\\" \u0420\u0410\u041f\u0406\u0414\\\"\"},\"image\":{\"@id\":\"https:\\\/\\\/rapid.com.ua\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/profile.php?id=100094307572844\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/rapid.com.ua\\\/#\\\/schema\\\/person\\\/0fb5f1f720eee4ca6915c3791cafad2e\",\"name\":\"Zoria\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f512c610f0571cf7f2802786a7be2a839755edbdb9da448c2e2d81759c0a0b5a?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f512c610f0571cf7f2802786a7be2a839755edbdb9da448c2e2d81759c0a0b5a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f512c610f0571cf7f2802786a7be2a839755edbdb9da448c2e2d81759c0a0b5a?s=96&d=mm&r=g\",\"caption\":\"Zoria\"},\"url\":\"https:\\\/\\\/rapid.com.ua\\\/en\\\/author\\\/zoria\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Customer experience \u0441\u044c\u043e\u0433\u043e\u0434\u043d\u0456 \u0432\u0438\u0437\u043d\u0430\u0447\u0430\u0454 \u0436\u0438\u0442\u0442\u0454\u0437\u0434\u0430\u0442\u043d\u0456\u0441\u0442\u044c \u0431\u0456\u0437\u043d\u0435\u0441\u0443","description":"\u042f\u043a customer experience \u0437\u043c\u0456\u043d\u044e\u0454 \u043b\u043e\u0433\u0456\u0441\u0442\u0438\u043a\u0443 \u0432 \u0404\u0432\u0440\u043e\u043f\u0456: \u0448\u0432\u0438\u0434\u043a\u0456\u0441\u0442\u044c \u0434\u043e\u0441\u0442\u0430\u0432\u043a\u0438, \u0446\u0438\u0444\u0440\u043e\u0432\u0430 \u043f\u0440\u043e\u0437\u043e\u0440\u0456\u0441\u0442\u044c \u0442\u0430 \u0441\u0435\u0440\u0432\u0456\u0441, \u0449\u043e \u0444\u043e\u0440\u043c\u0443\u0454 \u0434\u043e\u0432\u0456\u0440\u0443 \u043a\u043b\u0456\u0454\u043d\u0442\u0456\u0432.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rapid.com.ua\/en\/articles\/customer-experience-and-new-standards-in-europe\/","og_locale":"en_GB","og_type":"article","og_title":"Customer experience \u0443 \u043b\u043e\u0433\u0456\u0441\u0442\u0438\u0446\u0456: \u043d\u043e\u0432\u0438\u0439 \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442 \u0404\u0432\u0440\u043e\u043f\u0438","og_description":"\u042f\u043a customer experience \u0437\u043c\u0456\u043d\u044e\u0454 \u043b\u043e\u0433\u0456\u0441\u0442\u0438\u043a\u0443 \u0432 \u0404\u0432\u0440\u043e\u043f\u0456: \u0448\u0432\u0438\u0434\u043a\u0456\u0441\u0442\u044c \u0434\u043e\u0441\u0442\u0430\u0432\u043a\u0438, \u0446\u0438\u0444\u0440\u043e\u0432\u0430 \u043f\u0440\u043e\u0437\u043e\u0440\u0456\u0441\u0442\u044c \u0442\u0430 \u0441\u0435\u0440\u0432\u0456\u0441, \u0449\u043e \u0444\u043e\u0440\u043c\u0443\u0454 \u0434\u043e\u0432\u0456\u0440\u0443 \u043a\u043b\u0456\u0454\u043d\u0442\u0456\u0432.","og_url":"https:\/\/rapid.com.ua\/en\/articles\/customer-experience-and-new-standards-in-europe\/","og_site_name":"\u0410\u0422 &quot;\u041a\u0438\u0457\u0432\u0441\u044c\u043a\u0430 \u0432\u0438\u0440\u043e\u0431\u043d\u0438\u0447\u0430 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u044f &quot;\u0420\u0410\u041f\u0406\u0414&quot;","article_publisher":"https:\/\/www.facebook.com\/profile.php?id=100094307572844","article_published_time":"2026-04-17T18:25:06+00:00","article_modified_time":"2026-04-21T15:13:44+00:00","og_image":[{"width":1516,"height":1011,"url":"https:\/\/rapid.com.ua\/wp-content\/uploads\/2026\/04\/31232132123.jpg","type":"image\/jpeg"}],"author":"Zoria","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Zoria","Estimated reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/rapid.com.ua\/articles\/customer-experience-u-lohistytsi-novyy-standart-yevropy#article","isPartOf":{"@id":"https:\/\/rapid.com.ua\/articles\/customer-experience-u-lohistytsi-novyy-standart-yevropy"},"author":{"name":"Zoria","@id":"https:\/\/rapid.com.ua\/#\/schema\/person\/0fb5f1f720eee4ca6915c3791cafad2e"},"headline":"Customer experience \u0443 \u043b\u043e\u0433\u0456\u0441\u0442\u0438\u0446\u0456: \u043d\u043e\u0432\u0438\u0439 \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442 \u0404\u0432\u0440\u043e\u043f\u0438","datePublished":"2026-04-17T18:25:06+00:00","dateModified":"2026-04-21T15:13:44+00:00","mainEntityOfPage":{"@id":"https:\/\/rapid.com.ua\/articles\/customer-experience-u-lohistytsi-novyy-standart-yevropy"},"wordCount":893,"publisher":{"@id":"https:\/\/rapid.com.ua\/#organization"},"image":{"@id":"https:\/\/rapid.com.ua\/articles\/customer-experience-u-lohistytsi-novyy-standart-yevropy#primaryimage"},"thumbnailUrl":"https:\/\/rapid.com.ua\/wp-content\/uploads\/2026\/04\/31232132123.jpg","articleSection":["\u0421\u0442\u0430\u0442\u0442\u0456"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/rapid.com.ua\/articles\/customer-experience-u-lohistytsi-novyy-standart-yevropy","url":"https:\/\/rapid.com.ua\/articles\/customer-experience-u-lohistytsi-novyy-standart-yevropy","name":"Customer experience \u0441\u044c\u043e\u0433\u043e\u0434\u043d\u0456 \u0432\u0438\u0437\u043d\u0430\u0447\u0430\u0454 \u0436\u0438\u0442\u0442\u0454\u0437\u0434\u0430\u0442\u043d\u0456\u0441\u0442\u044c \u0431\u0456\u0437\u043d\u0435\u0441\u0443","isPartOf":{"@id":"https:\/\/rapid.com.ua\/#website"},"primaryImageOfPage":{"@id":"https:\/\/rapid.com.ua\/articles\/customer-experience-u-lohistytsi-novyy-standart-yevropy#primaryimage"},"image":{"@id":"https:\/\/rapid.com.ua\/articles\/customer-experience-u-lohistytsi-novyy-standart-yevropy#primaryimage"},"thumbnailUrl":"https:\/\/rapid.com.ua\/wp-content\/uploads\/2026\/04\/31232132123.jpg","datePublished":"2026-04-17T18:25:06+00:00","dateModified":"2026-04-21T15:13:44+00:00","description":"\u042f\u043a customer experience \u0437\u043c\u0456\u043d\u044e\u0454 \u043b\u043e\u0433\u0456\u0441\u0442\u0438\u043a\u0443 \u0432 \u0404\u0432\u0440\u043e\u043f\u0456: \u0448\u0432\u0438\u0434\u043a\u0456\u0441\u0442\u044c \u0434\u043e\u0441\u0442\u0430\u0432\u043a\u0438, \u0446\u0438\u0444\u0440\u043e\u0432\u0430 \u043f\u0440\u043e\u0437\u043e\u0440\u0456\u0441\u0442\u044c \u0442\u0430 \u0441\u0435\u0440\u0432\u0456\u0441, \u0449\u043e \u0444\u043e\u0440\u043c\u0443\u0454 \u0434\u043e\u0432\u0456\u0440\u0443 \u043a\u043b\u0456\u0454\u043d\u0442\u0456\u0432.","breadcrumb":{"@id":"https:\/\/rapid.com.ua\/articles\/customer-experience-u-lohistytsi-novyy-standart-yevropy#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rapid.com.ua\/articles\/customer-experience-u-lohistytsi-novyy-standart-yevropy"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/rapid.com.ua\/articles\/customer-experience-u-lohistytsi-novyy-standart-yevropy#primaryimage","url":"https:\/\/rapid.com.ua\/wp-content\/uploads\/2026\/04\/31232132123.jpg","contentUrl":"https:\/\/rapid.com.ua\/wp-content\/uploads\/2026\/04\/31232132123.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/rapid.com.ua\/articles\/customer-experience-u-lohistytsi-novyy-standart-yevropy#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u0413\u043e\u043b\u043e\u0432\u043d\u0430","item":"https:\/\/rapid.com.ua\/"},{"@type":"ListItem","position":2,"name":"Customer experience \u0443 \u043b\u043e\u0433\u0456\u0441\u0442\u0438\u0446\u0456: \u043d\u043e\u0432\u0438\u0439 \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442 \u0404\u0432\u0440\u043e\u043f\u0438"}]},{"@type":"WebSite","@id":"https:\/\/rapid.com.ua\/#website","url":"https:\/\/rapid.com.ua\/","name":"JSC \"Kyiv Production Company \"RAPID\"","description":"","publisher":{"@id":"https:\/\/rapid.com.ua\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rapid.com.ua\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/rapid.com.ua\/#organization","name":"JSC \"Kyiv Production Company \"RAPID\"","url":"https:\/\/rapid.com.ua\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/rapid.com.ua\/#\/schema\/logo\/image\/","url":"https:\/\/rapid.com.ua\/wp-content\/uploads\/2023\/07\/cropped-logo-ra1pid.png","contentUrl":"https:\/\/rapid.com.ua\/wp-content\/uploads\/2023\/07\/cropped-logo-ra1pid.png","width":128,"height":128,"caption":"\u0410\u0422 \"\u041a\u0438\u0457\u0432\u0441\u044c\u043a\u0430 \u0432\u0438\u0440\u043e\u0431\u043d\u0438\u0447\u0430 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u044f\" \u0420\u0410\u041f\u0406\u0414\""},"image":{"@id":"https:\/\/rapid.com.ua\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/profile.php?id=100094307572844"]},{"@type":"Person","@id":"https:\/\/rapid.com.ua\/#\/schema\/person\/0fb5f1f720eee4ca6915c3791cafad2e","name":"Zoria","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/f512c610f0571cf7f2802786a7be2a839755edbdb9da448c2e2d81759c0a0b5a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f512c610f0571cf7f2802786a7be2a839755edbdb9da448c2e2d81759c0a0b5a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f512c610f0571cf7f2802786a7be2a839755edbdb9da448c2e2d81759c0a0b5a?s=96&d=mm&r=g","caption":"Zoria"},"url":"https:\/\/rapid.com.ua\/en\/author\/zoria"}]}},"_links":{"self":[{"href":"https:\/\/rapid.com.ua\/en\/wp-json\/wp\/v2\/posts\/16883","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rapid.com.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rapid.com.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rapid.com.ua\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/rapid.com.ua\/en\/wp-json\/wp\/v2\/comments?post=16883"}],"version-history":[{"count":2,"href":"https:\/\/rapid.com.ua\/en\/wp-json\/wp\/v2\/posts\/16883\/revisions"}],"predecessor-version":[{"id":16888,"href":"https:\/\/rapid.com.ua\/en\/wp-json\/wp\/v2\/posts\/16883\/revisions\/16888"}],"wp:attachment":[{"href":"https:\/\/rapid.com.ua\/en\/wp-json\/wp\/v2\/media?parent=16883"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rapid.com.ua\/en\/wp-json\/wp\/v2\/categories?post=16883"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rapid.com.ua\/en\/wp-json\/wp\/v2\/tags?post=16883"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}