{"id":16582,"date":"2025-09-10T11:34:57","date_gmt":"2025-09-10T08:34:57","guid":{"rendered":"https:\/\/rapid.com.ua\/?p=16582"},"modified":"2025-11-05T21:27:16","modified_gmt":"2025-11-05T18:27:16","slug":"big-data-in-lohistytsi-how-to-prohnozuvaty-popyt-and-skorochuvaty-vytrat","status":"publish","type":"post","link":"https:\/\/rapid.com.ua\/en\/articles\/big-data-v-lohistytsi-yak-prohnozuvaty-popyt-i-skorochuvaty-vytraty","title":{"rendered":"Big Data in logistics: how to predict demand and cut costs"},"content":{"rendered":"<p>Rapid <span style=\"font-weight: 400;\">- is a company engaged in international freight transport, and we know well how important accuracy and efficiency are in logistics. In today's world, where the market is changing every day and customers demand maximum speed and minimum cost, traditional approaches no longer provide a competitive advantage. What is coming to the fore is <\/span>digital analytics<span style=\"font-weight: 400;\">The company's main focus is on Big Data technologies.\u00a0<\/span><\/p>\n<p>Big data in transport<span style=\"font-weight: 400;\"> - is not just a buzzword, but a powerful tool that allows companies to radically change their business processes, from <\/span><b>\u043f<\/b>\u0440\u043e\u0433\u043d\u043e\u0437\u0443\u0432\u0430\u043d\u043d\u044f \u043f\u043e\u043f\u0438\u0442\u0443<span style=\"font-weight: 400;\"> to <\/span>optimising costs in logistics.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-16583\" src=\"https:\/\/rapid.com.ua\/wp-content\/uploads\/2025\/09\/\u0420\u0438\u0441\u0443\u043d\u043e\u043a12121213.jpg\" alt=\"\" width=\"1200\" height=\"800\" srcset=\"https:\/\/rapid.com.ua\/wp-content\/uploads\/2025\/09\/\u0420\u0438\u0441\u0443\u043d\u043e\u043a12121213.jpg 939w, https:\/\/rapid.com.ua\/wp-content\/uploads\/2025\/09\/\u0420\u0438\u0441\u0443\u043d\u043e\u043a12121213-300x200.jpg 300w, https:\/\/rapid.com.ua\/wp-content\/uploads\/2025\/09\/\u0420\u0438\u0441\u0443\u043d\u043e\u043a12121213-768x512.jpg 768w, https:\/\/rapid.com.ua\/wp-content\/uploads\/2025\/09\/\u0420\u0438\u0441\u0443\u043d\u043e\u043a12121213-18x12.jpg 18w, https:\/\/rapid.com.ua\/wp-content\/uploads\/2025\/09\/\u0420\u0438\u0441\u0443\u043d\u043e\u043a12121213-365x243.jpg 365w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">What is Big Data in logistics?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Big Data is a huge amount of information coming from various sources:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">GPS trackers;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">sensors in warehouses;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">motion sensors;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">sales data;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">information from social media;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">weather reports and much more.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In the past, this information was difficult to process due to its volume, speed of receipt and variety of formats. Today, thanks to the development of computing power and specialised software solutions, such data is becoming a valuable asset.<\/span><\/p>\n<p>Big Data in logistics<span style=\"font-weight: 400;\"> allows you to gain in-depth knowledge of market behaviour, demand dynamics and the efficiency of existing operations. Companies can analyse routes, vehicle loads, delivery times, fuel consumption, and external factors that affect these indicators. This comprehensive approach allows them not only to react to current events but also to proactively anticipate customer needs and market trends.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, according to a study by <\/span><a href=\"https:\/\/www.mckinsey.com\/capabilities\/operations\/our-insights\/big-data-and-the-supply-chain-capturing-the-benefits-part-2#\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">McKinsey &amp; Company<\/span><\/a><span style=\"font-weight: 400;\">According to the research, the implementation of Big Data solutions can reduce the operating costs of logistics companies by 10-15%. This is a significant figure in the face of fierce competition.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Rapid is actively using these technologies not only in its internal, but also in <\/span>international freight transport<span style=\"font-weight: 400;\">, which you can find out more about at <\/span><a href=\"https:\/\/rapid.com.ua\/en\/poslugy\/international-vantage-points\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/rapid.com.ua\/poslugy\/mizhnarodni-vantazhni-perevezennya<\/span><\/a><span style=\"font-weight: 400;\">. This is particularly effective in a complex customs and regulatory environment. For example, thanks to <\/span>anticipating customer needs<span style=\"font-weight: 400;\">The company can prepare documents in advance, reserve customs corridors and avoid delays at the borders.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Developing demand forecasting: from intuition to accurate models<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Traditionally, logistics has worked \"blindly\", guided by historical data and the past experience of managers. Today. <\/span>analytics in logistics <span style=\"font-weight: 400;\">based on Big Data allows you to build more accurate models. Systems analyse:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Seasonality and weather conditions: the more data you have, the more accurate your predictions are.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Economic indicators: inflation rate, purchasing power of the population, GDP dynamics.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Competitors' promotions and marketing campaigns: analysing data from social media and advertising platforms helps you understand how the actions of other market players will affect your business.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Global events: political changes, natural disasters, technological innovations.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">For example, by examining sales in online stores, algorithms can predict a surge in demand for certain products in a particular region. This allows logistics companies like Rapid to offer customers the best routes and tonnage in advance. This helps to avoid transport shortages during peak periods and reduce response times.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As the publication notes <\/span><a href=\"https:\/\/forbes.ua\/business\/analitika-v-ecommerce-dopomagae-ne-vtrachati-groshi-3-kroki-dlya-ii-nalashtuvannya-15022021-1016\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Forbes<\/span><\/a><span style=\"font-weight: 400;\">companies that use predictive analytics improve customer satisfaction by more than 20%. This is especially critical in the international freight industry, where delays are most severe.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-16584\" src=\"https:\/\/rapid.com.ua\/wp-content\/uploads\/2025\/09\/\u0420\u0438\u0441\u0443\u043d\u043e121212\u043a4.jpg\" alt=\"\" width=\"1200\" height=\"899\" srcset=\"https:\/\/rapid.com.ua\/wp-content\/uploads\/2025\/09\/\u0420\u0438\u0441\u0443\u043d\u043e121212\u043a4.jpg 1079w, https:\/\/rapid.com.ua\/wp-content\/uploads\/2025\/09\/\u0420\u0438\u0441\u0443\u043d\u043e121212\u043a4-300x225.jpg 300w, https:\/\/rapid.com.ua\/wp-content\/uploads\/2025\/09\/\u0420\u0438\u0441\u0443\u043d\u043e121212\u043a4-1024x767.jpg 1024w, https:\/\/rapid.com.ua\/wp-content\/uploads\/2025\/09\/\u0420\u0438\u0441\u0443\u043d\u043e121212\u043a4-768x575.jpg 768w, https:\/\/rapid.com.ua\/wp-content\/uploads\/2025\/09\/\u0420\u0438\u0441\u0443\u043d\u043e121212\u043a4-16x12.jpg 16w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">Cost optimisation: from fuel to time<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The second critical aspect is cost optimisation in logistics. Big data provides tools for its implementation:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Route optimisation<span style=\"font-weight: 400;\">. The algorithms analyse traffic, weather conditions, maintenance work and other variables in real time to build the fastest and cheapest route. This saves fuel and reduces vehicle wear and tear.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Predictive maintenance. Sensors in vehicles collect data on the condition of engines, brakes, and other systems. By analysing this information, a company can plan maintenance before a breakdown occurs, avoiding costly downtime and accidents.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Effective warehouse inventory planning. Analytics helps to determine the optimal level of stocks, avoiding both excess (which freezes funds) and shortages.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">It is also worth adding the possibility of simplifying customs procedures. For example, customs brokerage services are becoming more efficient thanks to data analysis, which allows for faster preparation of the necessary documents and avoidance of delays at the border. By. <\/span><a href=\"https:\/\/rapid.com.ua\/en\/poslugy\/mytno-brokerski-poslugy\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/rapid.com.ua\/poslugy\/mytno-brokerski-poslugy<\/span><\/a><span style=\"font-weight: 400;\"> you will learn everything about this area of Rapid's business in detail.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Big Data - why is it important for business?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Investing in Big Data in logistics is not just an expense, but a strategic necessity. Companies that ignore this technology risk losing market share as competitors become faster, more efficient and more adaptable to change. It is worth highlighting the most important advantages:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fast return on investment - by reducing costs and increasing efficiency.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Improving service by anticipating customer needs.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Flexibility is the ability to quickly adapt to market changes.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The use of Big Data allows Rapid to do more than just transport goods, but to provide a full range of solutions that take into account the unique needs of each client.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Logistics technologies of the future<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Logistics is already experiencing a technological revolution, and the coming years promise even more profound changes. What tools look the most promising:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Artificial intelligence and machine learning.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Internet of Things (IoT) in trucks, containers and warehouses.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Blockchain to reduce the risk of counterfeiting and speed up document flow.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Unmanned trucks and drones are already being tested in many countries.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Automated guided vehicles (AGVs), robotic pickers.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The combination of Big Data and cloud technologies allows logistics companies to see the full picture of cargo movement at any time, respond quickly to delays and reroute transport in case of unforeseen circumstances.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-16585\" src=\"https:\/\/rapid.com.ua\/wp-content\/uploads\/2025\/09\/\u0420\u0438\u0441\u0443\u043d\u043e121211\u043a5.jpg\" alt=\"\" width=\"1200\" height=\"899\" srcset=\"https:\/\/rapid.com.ua\/wp-content\/uploads\/2025\/09\/\u0420\u0438\u0441\u0443\u043d\u043e121211\u043a5.jpg 1128w, https:\/\/rapid.com.ua\/wp-content\/uploads\/2025\/09\/\u0420\u0438\u0441\u0443\u043d\u043e121211\u043a5-300x225.jpg 300w, https:\/\/rapid.com.ua\/wp-content\/uploads\/2025\/09\/\u0420\u0438\u0441\u0443\u043d\u043e121211\u043a5-1024x767.jpg 1024w, https:\/\/rapid.com.ua\/wp-content\/uploads\/2025\/09\/\u0420\u0438\u0441\u0443\u043d\u043e121211\u043a5-768x575.jpg 768w, https:\/\/rapid.com.ua\/wp-content\/uploads\/2025\/09\/\u0420\u0438\u0441\u0443\u043d\u043e121211\u043a5-16x12.jpg 16w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">Conclusion<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Big Data in logistics is not the future, but the present. Demand forecasting and cost optimisation tools transform a logistics company from an executor into a strategic partner that helps businesses grow more efficiently. Rapid, by implementing the following <\/span>\u043b\u043e\u0433\u0456\u0441\u0442\u0438\u0447\u043d\u0456 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0456\u0457<b>,<\/b><span style=\"font-weight: 400;\"> demonstrates in practice how anticipating customer needs and working with big data in transport are becoming the basis for reliable service.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>\u0420\u0430\u043f\u0456\u0434 \u2013 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u044f, \u0449\u043e \u0437\u0430\u0439\u043c\u0430\u0454\u0442\u044c\u0441\u044f \u043c\u0456\u0436\u043d\u0430\u0440\u043e\u0434\u043d\u0438\u043c\u0438 \u0432\u0430\u043d\u0442\u0430\u0436\u043d\u0438\u043c\u0438 \u043f\u0435\u0440\u0435\u0432\u0435\u0437\u0435\u043d\u043d\u044f\u043c\u0438, \u0456 \u043c\u0438 \u0434\u043e\u0431\u0440\u0435 \u0437\u043d\u0430\u0454\u043c\u043e, \u043d\u0430\u0441\u043a\u0456\u043b\u044c\u043a\u0438 \u0432\u0430\u0436\u043b\u0438\u0432\u043e\u044e \u0454 \u0442\u043e\u0447\u043d\u0456\u0441\u0442\u044c \u0456 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0456\u0441\u0442\u044c \u0443 \u043b\u043e\u0433\u0456\u0441\u0442\u0438\u0446\u0456. \u0423 \u0441\u0443\u0447\u0430\u0441\u043d\u043e\u043c\u0443 \u0441\u0432\u0456\u0442\u0456, \u0434\u0435 \u0440\u0438\u043d\u043e\u043a \u0437\u043c\u0456\u043d\u044e\u0454\u0442\u044c\u0441\u044f \u0449\u043e\u0434\u043d\u044f, \u0430 \u043a\u043b\u0456\u0454\u043d\u0442\u0438 \u0432\u0438\u043c\u0430\u0433\u0430\u044e\u0442\u044c \u043c\u0430\u043a\u0441\u0438\u043c\u0430\u043b\u044c\u043d\u043e\u0457 \u0448\u0432\u0438\u0434\u043a\u043e\u0441\u0442\u0456 \u0442\u0430 \u043c\u0456\u043d\u0456\u043c\u0430\u043b\u044c\u043d\u0438\u0445 \u0432\u0438\u0442\u0440\u0430\u0442, \u0442\u0440\u0430\u0434\u0438\u0446\u0456\u0439\u043d\u0456 \u043f\u0456\u0434\u0445\u043e\u0434\u0438 \u0432\u0436\u0435 \u043d\u0435 \u0437\u0430\u0431\u0435\u0437\u043f\u0435\u0447\u0443\u044e\u0442\u044c \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043d\u0438\u0445 \u043f\u0435\u0440\u0435\u0432\u0430\u0433. \u041d\u0430 \u043f\u0435\u0440\u0448\u0438\u0439 \u043f\u043b\u0430\u043d \u0432\u0438\u0445\u043e\u0434\u0438\u0442\u044c \u0446\u0438\u0444\u0440\u043e\u0432\u0430 \u0430\u043d\u0430\u043b\u0456\u0442\u0438\u043a\u0430, \u0430 \u0441\u0430\u043c\u0435 \u2014 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0456\u0457 \u0440\u043e\u0431\u043e\u0442\u0438 \u0437 Big&#8230;<\/p>","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[174],"tags":[],"class_list":["post-16582","post","type-post","status-publish","format-standard","hentry","category-articles"],"yoast_head":"<!-- This site is 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